Mr Eckersley said:
“The law is there for a reason, it’s to stop companies inundating people with unwanted messages. Nouveau Finance Ltd neglected its responsibilities and that’s why they received the fine and were told to halt the campaign.”
The Government recently announced its plans to introduce personal fines for company directors heading up nuisance marketing firms. The new law should be in place by next spring. Our recent article, Directors to be personally fined for nuisance calls, gives more details.
Steve Eckersley ICO head of enforcement