The Corporate Telephone Preference Service (CTPS)
The CTPS is an odd animal. On the one hand most people in business recognise the need to be proactive and seek out new business by telephone, but on the other hand some business simply don't want to be called.
The CTPS was originally created in June 2004 to help traditionally smaller businesses, from being bombarded with sales calls from bigger more established businesses. It also suited those staff working in large organisations with direct dial numbers to avoid receiving sales calls by registering.
Soon after it was launched however, large institutions such as hospitals started to register upwards of 1,000 telephone numbers at a time with little or no knowledge of what numbers were being registered on their behalf or who within their organisation was registering them. Companies supplying the NHS, claiming to be able to save it money, were outraged at what they believed was abuse of the CTPS and not what it was intended for.
In November 2004, five months after the CTPS was launched, John Price the then chair of the DMA's Contact Centre Council was quoted as still being supportive of the new CTPS service. Like all things 'new' though, the CTPS got plenty of attention in its early months and then got relegated to the news back burner. Over the coming 11 years, the CTPS has grown to over 2 million numbers.