Steve Eckersley, head of enforcement at the ICO said:
“The number of complaints in this case is just a drop in the ocean compared to the millions of calls we think this company has made.”
“We have sent out a clear message to companies who behave in this way - however much you try and dodge the law, it won’t work, and we will act.”
This fine was part of a wider investigation into a complex network of companies which included an ICO raid on a call centre in south Manchester. At the height of the automated call campaign, two telephony network providers claimed their services had been disrupted by the volume of calls being made by the business.
The law on making automated calls playing recorded messages comes under the Privacy Electronic Communications Regulations (PECR) and is therefore stricter than on other ‘normal’ marketing calls. Organisations can only make automated marketing calls to people who have specifically consented to receiving them.
Advanced VoIP Solutions Ltd Monetary Penalty Notice as issued by the ICO
Download the Notice