A West Sussex based lead generation company, responsible for over 46 million automated nuisance calls, has been fined £350,000 by the Information Commission’s Office (ICO).
The ICO received over 1,000 complaints about automated calls relating to Payment Protection Insurance (PPI). Complainants complained about receiving multiple calls which often carried no opt-out or live operator options effectively rendering consumers unable to stop them.
Brighton-based Prodial Ltd was operating out of a residential property and also hiding its identity by withholding its telephone number when making calls, which made it harder for people to report them.
Companies can use internet phone lines to cheaply make enormous numbers of recorded marketing calls. The Privacy and Electronic Communications Regulations (PECR) makes it clear that companies can only make automated calls to people who have specifically consented to being contacted in this way. But the ICO investigation found Prodial had no such consent.
Prodial Ltd Monetary Penalty Notice as issued by the ICO
Download the Notice